Scenes from the September birthday party for workers. Each month, photos of employees who have birthdays that month appear on a cake.
• Dealer: Tom Price and Adam Simms
• Dealership Group: Price Simms Auto Group
• Full-time employees: 76
• 2014 new-vehicle sales: 438, up 11%
• 2014 used-vehicle sales: 515, down 21%
• Cool perk: Employees participate in racetrack and off-road events.
• Employee benefit: Birthday parties, costume contests, family events
• General Manager Nick Price on an example of promoting from within: "Wayne Meadows started in Volvo sales, was promoted to finance, Volvo sales manager, then manager of Jaguar-Land Rover-Volvo and is now used-car director and general sales manager."
• Nick Price on supporting charities: "Our largest contributions go to Boys & Girls Club and To Celebrate Life [breast cancer]. Employees suggest charities that are meaningful to them."