Ugly sweater contest
• Dealer: John Bergstrom
• Dealership Group: Bergstrom Automotive
• Full-time employees: 26
• 2014 new-vehicle sales: 99 (Bergstrom acquired the dealership in early 2014.)
• 2014 used-vehicle sales: 114
• Cool perk: All employees receive a bonus for good customer satisfaction.
• Employee benefit: Employees who donate to the company United Way campaign have an opportunity to win a Green Bay Packers football autographed by quarterback Aaron Rodgers.
• General Manager Luke Van Nuland on a change made in response to staff request: "Our fixed operations staff was continually asking for positive feedback on their performance. We have added performance boards with goals and CSI numbers. In addition, we hold meeting huddles with the sales manager, service manager and general manager several times a week to offer feedback on CSI and performance and celebrate examples of great performance."