Small Dealerships
39 100 List Ranking
Bergstrom Mini of the Fox ValleyAppleton, Wis
Bergstrom Mini of the Fox Valley
Ugly holiday pajama day

Dealer: John Bergstrom

Dealership Group: Bergstrom Automotive

Full-time employees: 25

2014 new-vehicle sales: 110, down 20%

2014 used-vehicle sales: 91, down 25%

Cool perk: Opportunity for employees and their families to meet Green Bay Packer Jordy Nelson.

Employee benefit: Corporate team members show their appreciation for employees and families by hosting a tailgate party at Miller Park followed by a Milwaukee Brewers game.

Assistant General Manager Jason Amo on a change made in response to staff request: "Our detail person Zach Nigh came up with a great idea to use a cleaning product, Tire Shine, on all of our vehicles that sat outside for display. It greatly enhanced how the vehicles looked. It added value to the cars, and ultimately, we had several guests say our vehicles looked more professional and inviting than those at other locations. The general manager recognized Zach for his idea at an all-team huddle lunch meeting."