Automotive News All Stars
REMARKETING: Marti Eulberg, Director, brand management, Sonic Automotive Inc.
 
Marti Eulberg, 51, is the mastermind behind Sonic’s stand-alone used-car stores. She spent 18 months visiting and researching retail stores, high-end hotels and rival dealerships — including CarMax — to help craft Sonic’s first EchoPark stores in the Denver area.

The prototype hub store touts a dealership showroom with no vehicles. Rather than cubicles or desks, the showrooms are outfitted with seven “open consultation” stations with soft, sofalike seating and tables. Four of them resemble restaurant booths.

It’s the first real challenge to CarMax since AutoNation dumped the stand-alone used-car concept in December 1999. Other auto retailers are watching.