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SUPPLIER: Jen-Hsun Huang, CEO, NVIDIA Corp.
 
Modern cars are computers on wheels, and no supplier has positioned itself as well to prosper from this trend as the graphics specialist Nvidia.

Silicon Valley’s sexiest chipmaker works closely with Tesla, which uses Nvidia chips for the massive touch screens in the Model S and Model X, and Audi, which worked with Nvidia to design the “virtual cockpit” in the Audi TT, Audi R8 and Lamborghini Huracan. Business is booming. Nvidia’s automotive revenue roughly doubled to $148 million through the first half of fiscal 2016.

It is a testament to the vision of Jen-Hsun Huang, 52, who co-founded the company in 1993 to make graphics cards for video games. The leather-jacket-wearing CEO is now pushing to deliver computers for piloted driving. Before long, he said at the CES technology expo in January, “there will be more computing horsepower inside a car than anything you currently own today.”

That suits Nvidia just fine.