Saab buyer rejects 81 U.S. stores

Automotive News | November 13, 2009 - 2:42 pm EST
It's true. Except for the handful of well-done stores, or those co-located with other premium brands, many SAAB outlets were afterthoughts or placed wherever GM wanted footprint presence without much regard for brand identity.

The biggest challenge remains the vehicles themselves. Pragmatic Scandinavian solidity gave way to the "tinniness" that's since become a GM hallmark. For the past decade, SAABs have always felt to be less than the sum of their parts. (Perhaps an appropriate metaphor for GM itself)?


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