title: (always in sentence case):
AutoNews Now: Sales, strategies and spiffs
As Benz tackles high global demand, GM sweetens incentives to boost U.S. pickup sales; cars as teenagers? Miata turns 25.
Email subject line:
P.M. NEWSCAST: As GM sweeten U.S. incentives, Mercedes trims back globally | Cars as teenagers? | Mazda Miata turns 25
GM, Benz spiff moves
Cars as teenagers?
Mazda Miata turns 25
Brightcove** (always in title case):
Sales, Strategies and Spiffs (2/7/14)