Acura boss sees rise in leasing in 2015

Acura lags the luxury segment in leasing in part because so many of its customers come from mass-market brands and aren’t as accustomed to leasing as those coming from other luxury brands. Photo credit: BLOOMBERG

Acura should see a “steady lift,” rather than a big jump, in leases as a portion of its U.S. sales volume in 2015, the brand's general manager says. Leases now account for less than 40 percent of Acura’s volume, below the luxury segment’s average.
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Automotive News | December 17, 2014 - 11:15 am EST

DETROIT -- Acura should see a “steady lift,” rather than a big jump, in leases as a portion of its U.S. sales volume in 2015, Mike Accavitti, Acura division general manager, said Tuesday.

Currently, leases account for less than 40 percent of Acura’s volume, below the luxury segment’s average, Accavitti said on the sidelines of an American Honda Motor Co. event here. That should rise to “42 to 45 percent” in 2015, he said.

Acura lags the segment in leasing in part because so many of its customers come from mass-market brands and aren’t as accustomed to leasing as those coming from other luxury brands, Accavitti said.

Acura’s buyers traditionally have been Acura loyalists or consumers moving up from brands such as Honda, Nissan or Toyota.

Since the launch of the new TLX midsize sedan in August, though, Acura is seeing an increasing number of shoppers coming from BMW and Lexus, Accavitti said. He added that any consumer cross-shopping Acura against other luxury brands is hearing from those brands about the benefits of leasing and are more inclined to consider an Acura lease.

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