How subscriptions spice up the auto retail experience

A member of Prime Motor Group's vehicle subscription program in suburban Boston can move a kid to college with a Ford pickup and 'flip' to a Porsche for a night on the town within a matter of hours. That variety is one reason why Prime CEO David Rosenberg and other retailers across the country believe subscription services can be a viable alternative for customers who favor flexibility over buying or leasing a vehicle.

Automotive News | August 13, 2018 - 12:01 am EST

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