Volvo was the first to launch a subscription program in Canada and GM Canada recently expanded its Maven service. Even the B.C. Automotive Association has its Evo car-sharing network.
Volvo says some of its dealers were cool to the idea of a subscription service, but Volvo Car Canada Managing director Alex Lvovich believes that the network is now on board.
Volvo Canada says the 2020 Volvo S60 T6 R-Design, the vehicle's mid-level trim, is the model that will be used in most marketing initiatives because it's most representative of the compact sedan.
Car subscriptions are being touted as a third alternative for drivers who want to access new cars, but don’t like the commitment of either full ownership or leasing. Dealers are keeping close tabs on the idea.