NADA Make Meetings

Hyundai tells Genesis castoffs: Don't lose hope

Brian Smith, COO of Hyundai Motor America, said it's likely that the Genesis brand will expand its store count in the future.

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MORE MAKE MEETING NEWS NADA CONVENTION NADA
Mazda dealers get factory ad push

Mazda will roll out a major advertising campaign to reposition the brand, having heard from dealers who think its marketing has been lackluster in recent months and that the marque is losing its connection with consumers.

Audi focus: CPO tweak, new product

Audi's streak of month-over-month sales gains in the U.S. hit 100 as of February, and dealers came away from its NADA Show make meeting confident the brand can continue it while improving dealer profits.


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