Acura is doubling down on its sedan-based reinvention with the release of the 2018 TLX. The freshening of Acura's midsize sedan is aimed at juicing consumer interest in the car and the brand amid declining sales for both.
U.S. sales at American Honda dipped slightly in March, ending the month with a 0.7 percent decline to 137,227 vehicles, as weak car demand and losses at Acura Division continued to pull down the automaker's fortunes.
Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.