Acura is introducing the redesigned 2019 RDX crossover with an energetic TV spot, "Launch," during the NBA Finals.
American Honda's strong utility vehicle performance pushed it to a 3.1 percent U.S. sales increase in May.
The big giveaway in rapper Drake's heart-tugging video was going to be a Honda Civic.
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a "wandering road" where it lost touch with its roots.
A dispute between majority and minority owners over the sale of Mac Churchill Acura of Fort Worth, Texas, has led to the store filing for Chapter 11 bankruptcy.
American Honda's U.S. sales fell 9.2 percent in April due to the slower performance of key models such as the Accord, Civic and CR-V.
Automotive NewsJobs Board
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.