As if plotting to challenge Ferrari in the midengine supercar arena wasn't difficult enough, Aston Martin also is brainstorming how best to break the stranglehold Rolls-Royce and Bentley have on the ultraluxury sedan market.
Aston Martin is pushing into U.S. real estate for the first time in an effort to establish a broader luxury brand. The automaker is building a 66-story apartment tower in downtown Miami that will feature 391 condominiums with prices ranging from $600,000 to $50 million.
Aston Martin's Second Century plan issued in 2015 called for it to redesign four models and add seven new ones by 2022, with shorter spans between each generation. In an update this month, Aston pledged to swiftly convert its entire lineup of production vehicles to hybrids or full electric vehicles by the mid-2020s.