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The $2,000 base price cut aims to increase sales and give owners of the brand's entry-level Encore an easier climb.
Buick is freshening the 2019 Buick Envision to better align the crossover with the brand's other models -- most notably its best-selling Encore.
Buick has reclaimed the title as the most dependable mass-market brand after three years of vehicle ownership while luxury marque Lexus again topped the industry, according to J.D. Power.
GM reported sales last month of 198,548 cars and trucks, a 1.3 percent increase compared with January 2017.
Workers allege FCA-UAW collusion; Faraday sues rival startup; Buick hitches wagon to a Regal; Mercedes-Benz's A class goal; More Pacificas for Waymo; Alliance nabs VW's sales title.
Buick believes the vehicle could account for as much as 50 percent of Regal sales in the U.S.
Buick's Avenir subbrand is poised to grow across the marque's lineup of cars and crossovers. Duncan Aldred, vice president of Global Buick and GMC, said expanding Avenir is a way for Buick to better compete.
U.S. sales may be slipping but automakers are unleashing a wide spectrum of new concepts and redesigned models to stimulate the market in 2018.
A roundup of brands, from Acura to Ford, that will unveil new product at the Detroit auto show.
The 2018 Buick LaCrosse Avenir will start at $45,795 when it arrives at dealership showrooms by early February.
GM's U.S. sales last year fell 1.3 percent to 3 million vehicles, including a 3.3 percent decline to 308,539 units in December.
The Regal marks a unique strategy of moving an existing vehicle into alternative segments.
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