It took a while for Honda to recognize the scope of its problem with bad Takata airbag inflators, but since it did, the company has led the way in finding affected vehicles and getting their owners to come in for repairs.
Kia and Alfa Romeo have for the first time ever been named finalists for the North American Car, Truck and Utility of the Year Awards. The nine vehicles still in the running for the 2018 awards also include two chances for Honda to extend its winning streak to a third consecutive year.
Automakers are projected to report strong U.S. sales for November as aggressive incentive spending continues to sustain a robust autumn. The projections for the month range from a 1 percent decrease to a 3.5 percent increase.
The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights. They're about keeping these titans of the midsize car segment — both of them just redesigned for the 2018 model year — relevant in a marketplace where crossovers are king.
Honda said it cannot afford the 10 percent export tariff that would be imposed on its British-built cars if Britain had to return to World Trade Organization rules after Brexit. The company builds about 8 percent of Britain's 1.7 million cars at its plant in Swindon.