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In a sport defined by matchups and midgame adjustments, the National Football League's official auto sponsor decided to make a tweak of its own.
Kia is set to reveal its much-buzzed-about, Europe-only ProCeed September 13.
Hyundai's chief marketer, Dean Evans, predicts auto shows will make a comeback.
Hyundai CMO Dean Evans says building an owner community is important.
While the redesigned 2019 Hyundai Santa Fe's muscular exterior might be the attention grabber of the latest generation, the automaker focused significantly on something a consumer can't see: the transmission.
Hackett's playbook: Ford CEO on football, and outplaying GM; A Hyundai kickoff; U.S. sales rise predicted; U.S., Calif. to keep talking; VW's tough test; Dyson plans EV test site.
The NFL's "Sunday Night Football" kickoff telecast has been primetime TV's top show for seven consecutive seasons, Hyundai says, averaging more than 18 million viewers each week last season.
A look at the newly redesigned Hyundai Santa Fe, and how it compares with the 2018 Nissan Murano
The redesigned 2019 Hyundai Santa Fe gets several changes, starting with the name.
VW launches $4B car sharing, technology push; '20 Ford Explorer spied as police vehicle; Kia future product; AV startup Zoox fires CEO; Toyota, Mahindra on 'Change the World' list.
Hyundai is freshening the Elantra compact sedan, the brand's best-selling U.S. nameplate, for the 2019 model year, giving it slightly sharper styling and more standard safety features.
Ross signals delay in tariffs on imported autos; VW said to plan firings stemming from emissions cheat; Lyft self-driving milestone; Trump, China and a $119,000 Camaro; Hyundai future product.
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