Lots of rules these days from brands that have very little market share. Lexus started out with rules that are no longer required, such as advertising guidelines, that Cadillac and Lincoln still hold dealers to.
Say hello to the Lincoln Nautilus and goodbye to the brand's "MK" naming scheme that some customers still haven't deciphered after more than a decade. First to go is the MKX, which will become the Nautilus when the 2019 model reaches showrooms in the spring.
Customers will be able to lease vehicles in select markets on a monthly basis for a single fee that includes insurance, maintenance, roadside assistance, pickup and delivery, as Lincoln strives to gain more ground in a crowded luxury field.