Slumping sales and profit at Maserati are among the challenges for new Fiat Chrysler Automobiles CEO Mike Manley, who says it was a mistake to have managed the Italian marque "almost as if it were a mass-market brand."
Fiat Chrysler is expected to commit to producing new models in Italy, including Jeeps and an Alfa Romeo SUV, union sources said.
The standard limousine wasn't good enough to chauffeur government officials and corporate executives in town for the Asia-Pacific Economic Cooperation forum this month in Papua New Guinea.
FCA's slumping Maserati business is a headache for new CEO Mike Manley after the brand's profitability and vehicle sales went into a steep slide.
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Al Gardner, the head of FCA's dealer network in North America, will steer Maserati in the region. Gardner, 54, will report to Jean-Philippe Leloup, who joins Maserati from Ferrari.
Fiat Chrysler's board is being urged by a small investor to consider selling its European business and eventually spinning off the Maserati and Alfa brands to focus on more profitable U.S. brands.
Maserati wants to grow its business in North America and believes electric vehicles are the way to make it happen.
Maserati will rebound after plunging China sales almost wiped out the luxury brand's profit in the last quarter, new Fiat Chrysler CEO Mike Manley said.
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