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Mazda aims to turn the racing series for its MX-5 race cars, which can be purchased for less than $60,000, into a truly global competition.
Light-vehicle demand slipped 0.5 percent in May, even with higher discounts and strong truck sales. Lower consumer demand, notably for cars, even amid available financing, low gas prices and healthy job growth signals underlying market weakness.
Mazda North American chief Masahiro Moro's "Mazda Premium" strategy aims at turning the company's roughly 2 percent U.S. market share into a "good" 2 percent.
When Mazda global design chief Ikuo Maeda was a boy, he saw the 1971 Steve McQueen racing epic Le Mans. The led to a passion for racing that feeds his creative side.
A lifetime around racetracks has taught Mazda's Robert Davis that if you can trust someone at a track, you can trust that person anywhere.
Mazda's footprint in the auto industry is tiny. But its reach in the world of club and amateur racing is unparalleled.
Mazda wants an optional diesel engine to account for at least 10 percent of U.S. sales of its redesigned CX-5 crossover. Mazda could expand diesel offerings if the diesel CX-5 takes off.
Mazda's North American chief says he wants the automaker's U.S. market share to be a "good" 2 percent that commands higher transaction prices.
Stung by imploding profits, Japan's automakers are scrambling to jam out more of the only vehicles that seem to sell these days: crossovers, pickups and SUVs.
Mazda wants an optional diesel engine to account for at least 10 percent of U.S. sales of the redesigned CX-5 crossover.
U.S. sales of true sports cars are accelerating this spring, leaving cars in other segments in the rearview mirror.
Mazda Motor Corp. is ramping up crossover output to bolster profitability after recalls and higher car incentives undercut earnings in the latest quarter.
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