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NHTSA, worried that too many model year 2006 Ford Rangers and Mazda B-Series pickups with defective Takata airbags remain on the road, pleaded with owners to schedule a free repair.
Honda and Mazda issued profit warnings for the current financial year on worries a stronger yen would erode their operating earnings, wiping out the impact of record high global vehicle sales.
China-made cars from Volvo, Buick, Cadillac, Ford at risk?; A chance to learn from Uber crash; Reboot at PSA; UAW scandal update; Readers weigh in on GM, Ford cars; Mazda's new ad.
Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand.
Mazda will roll out a major advertising campaign to reposition the brand, having heard from dealers who think its marketing has been lackluster in recent months and that the marque is losing its connection with consumers.
Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months.
Mazda dealers in the U.S. are positioned to see sales growth and improved profits, dealer council chairman Jim Bagan said.
Jim O'Sullivan, the retired CEO of Mazda North American Operations, has been named a board member of LotLinx, a digital marketing company.
For Mazda to sell 450,000 new vehicles annually in three years, the bulk of its dealers need to improve profitability, the dealer council chair said.
Ford, Mazda and FCA have banded together to implement an outreach program in Houston to locate owners of certain older vehicles with potentially lethal Takata airbag inflators and schedule repairs.
Toyota and Mazda's planned north Alabama auto plant will operate as a separate entity, making its own supply chain decisions.
Profits more than double at Mazda in the latest quarter, but mostly because the carmaker's slumping U.S. business was offset by huge foreign exchange rate gains.
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