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Just as car dealership sales personnel are offered incentives to increase business, Nissan has offered its dealers incentives to reach higher. And in recent years, they did and sales climbed.
Renault CEO Carlos Ghosn's final task may be his toughest: Ensure the survival of the alliance after he is no longer around to lead it.
Carlos Ghosn pledged to cement Renault's partnership with Nissan and Mitsubishi, saying the companies will come up with a plan in the next few weeks to make the alliance "irreversible."
The Altima, Nissan's highest-volume sedan, will be redesigned and reach the market in the second half of the year.
Nissan CEO Hiroto Saikawa has given the automaker's new North American boss some 60 days to devise a plan that may ease off the company's hard-driving reliance on incentives and fleet sales to deliver volume.
Automakers were ready for Chicago auto show audiences who fretted about the dead of winter.
Less stress? Nissan CEO aims to reduce incentive, inventory pressure; Don't drive some '06 Rangers, Ford cautions; Car-to-truck shift at Benz, BMW; Porsche-Audi EV platform.
Nissan management says the automaker has run out of the available factory space that has fueled its U.S. sales growth. It's time to build a new assembly plant.
Nissan is plotting aggressive growth in China that may catapult the country ahead of the United States as the Japanese carmaker's top market.
Top European executives from Nissan, Honda and Toyota were among representatives from Japanese businesses who voiced concerns over Brexit to U.K. Prime Minister Theresa May.
Nissan reported a halving in quarterly operating profit, weighed by costs stemming from improper final inspection procedures in Japan, and higher discounts in the United States.
Carlos Ghosn's Renault-Nissan-Mitsubishi alliance leapfrogged Volkswagen Group and Toyota Motor to become the world's top-selling automaker in 2017.
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