FCA's use of a Martin Luther King speech during a Super Bowl ad drew heat on social media with some critics accusing the automaker of appropriating the civil rights leader's words for commercial gain.
Redesigned for the 2019 model year, the next-gen Ram 1500 finally broke its cover last week at the Detroit auto show. It won't take long for the new Ram to arrive at dealerships in the U.S., as production is set to begin this month. Here is a roundup of initial reaction to the new pickup.
The redesigned 2019 Ram 1500 pickup -- wholly changed and sporting sophisticated technology once reserved for luxury sedans -- is the result of that all-in commitment to the automaker's top-selling vehicle.
Along with Ford's pace-setting F series, the redesigned Chevrolet Silverado and Ram 1500 form a collection of trucks that showcase some of the most sophisticated technologies each manufacturer has in its arsenal.
The long list of engineering, safety, performance and functional improvements -- a bigger and quieter cabin, a stronger frame, more storage and improved fuel efficiency -- in the next Ram half-ton truck signal that FCA is determined to challenge Chevrolet and Ford like never before.