Marketing

Nissan worked backwards to create the first ad for Kicks

When creating the first American ad for the Kicks crossover, Nissan and ad agency TBWA ChiatDay New York did not start with a script -- they went straight to the soundtrack.


Ford will miss 2019 Geneva show

Ford said last week that the decision to miss Geneva was made because the show's timing didn't fit its launch schedule and therefore wouldn't represent good value.

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Ford will miss 2019 Geneva show

Ford said last week that the decision to miss Geneva was made because the show's timing didn't fit its launch schedule and therefore wouldn't represent good value.

Retailer Prime launches subscription service

The subscription service is part of the growth strategy of parent company Prime Automotive Group, which joins a budding trend of retailers and automakers experimenting with such plans.

BMW launches first U.S. ad from new agency

Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.

Hyundai's tiny little superhero

Hyundai executives hope the 2019 Veloster will serve not only as an attention-grabber, but also as a steppingstone to other Hyundai models as the lifestyles of its buyers change.

Porsche throws a 70th birthday bash

On June 8, the automaker marked its 70th birthday with celebrations around the United States, with Porsche Cars North America and its U.S. dealers hosting Sportscar Together Day events for owners and the public.


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