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Michael Martinez

Ford reporter
Address: 1155 Gratiot Ave.
48207 Detroit
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Phone: 313-446-1644
E-Mail: mdmartinez@crain.com
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Recent authored articles

New Ford F-150 ad takes subtle digs at redesigned Ram, Chevy pickups

Ford's latest F-150 commercial reinforces the automaker's leadership without calling out its redesigned rivals by name.

The 2019 Nautilus: Lincoln's Cadillac Super Cruise fighter?

Lincoln's new lane-centring technology, when combined with adaptive cruise control, is a similar, more affordable version of Cadillac's Super Cruise -- and should be marketed as such.

The 2019 Nautilus: Lincoln's Cadillac Super Cruise fighter?

Lincoln's new lane-centering technology, when combined with adaptive cruise control, is a similar, more affordable version of Cadillac's Super Cruise -- and should be marketed as such.

Longtime Ford finance whiz Schloss to retire

Neil Schloss, the treasurer who helped Ford steer through the Great Recession without going into bankruptcy, will retire at the end of the year after 36 years with the company.

Lincoln MKT to linger on as livery staple

The MKT, known almost exclusively for commercial fleet sales, will remain in Lincoln's lineup after its replacement, the Aviator, debuts next year.

Ford worker found dead in Michigan axle plant

A Ford employee was found dead inside a bathroom overnight at the company's Sterling Axle Plant near Detroit. The cause of death remains unknown, police said.

Primer vistazo: eléctrico que se hará en México inspirado en el Mustang 2020

Ford ofreció una primera mirada a su próximo crossover eléctrico-batería inspirado en Mustang a través de un boceto de la parte trasera del vehículo. El vehículo tendrá un alcance de más de 300 millas.

U.S. auto sales face tough slog to the finish line

The next four months are shaping up as a test of executives' ability to suppress their instinct to open up the incentive spigot.

First look: Ford's 2020 Mustang-inspired EV crossover

Ford offered a first look at its upcoming Mustang-inspired battery-electric crossover through a sketch of the vehicle's backside. The vehicle will have a range of more than 300 miles.

First look: Ford's 2020 Mustang-inspired EV crossover

Ford offered a first look at its upcoming Mustang-inspired, battery-electric crossover through a sketch of the vehicle's backside. The vehicle will have a range of more than 480 kilometres or 300 miles.

Ford stops national ads for sedans, including Fusion still in production

Ford has ended nationwide advertising for the Fiesta, Focus, Fusion and Taurus and also is dialing back spending in certain markets -- even though the Fusion will stay in showrooms for now.

NISSAN: SUVs, pickups offset weak car demand

Nissan North America's sales rose 3.7 percent in August to 112,376 as gains in utilities and pickups helped offset declines across the company's car lineup. The Nissan Division's total truck sales, which include SUVs and pickups, rose 22 percent, while car sales dropped 17 percent.

FORD: Fleet gains, strong pickup and SUV sales help overcome car slump

Ford's August sales rose 4.1 percent thanks to strong gains in fleet and favorable comparisons to August 2017, when Hurricane Harvey crippled sales in Texas, the industry's largest pickup market.

Can Camaro get back in the race?

Chevy is targeting the lower end of the pony car pricing spectrum, where Ford and Dodge have been thriving.

Mustang Alley honors pony-car passion

Mustang Alley,the pony-car parade which celebrated its 20th year last month, gives Mustang owners a dedicated space to swap stories and show off their rides. And it gives Ford an excellent opportunity to market its vehicles to owners and nonowners alike.

Ford scraps plan to import Focus Active amid U.S.-China trade war

The automaker planned to import the compact wagon starting in the second half of next year but said the low-volume program wouldn't have justified rising costs due to 25 percent duties.

Ford downgraded by Moody's to one level above junk status

Roughly six years after Ford returned to investment-grade and reclaimed its mortgaged Blue Oval, the automaker is once again in danger of plunging into junk bond status.

Sales expected to gain over storm-ravaged month last year

UPDATED: 9/4/18 9:09 am ET - corrected

U.S. light-vehicle sales in August are expected to rise from year-ago levels, when Hurricane Harvey crippled new-car transactions in some of the country's largest vehicle markets, according to three forecasts.

Ford downgraded by Moody's to one level above junk status

Roughly six years after Ford returned to investment-grade and reclaimed its mortgaged Blue Oval, the automaker is once again in danger of plunging into junk bond status.

Ford forms new group to develop more profitable, competitive vehicles

Ford is tapping 47-year-old Jim Baumbick to steer a new Enterprise Product Line Management group, which will study customers and help develop more appealing products as the company overhauls its lineup.

Why Chevy continues to invest in sedans

Chevrolet is adding a Malibu RS trim for the 2019 model year even as rivals cut back in the car segment.

Ford aims to spread Mustang's DNA

As Ford's other cars go away, the Mustang is taking on a bigger role in the lineup, gaining a hybrid version and inspiring an upcoming electric crossover.

Ford aims to spread Mustang's DNA

As Ford's other cars go away, the Mustang is taking on a bigger role in the lineup, gaining a hybrid version and inspiring an upcoming electric crossover.

Lincoln sails ahead with Nautilus, Aviator

If Lincoln Motor Co. is to hit its goal of 300,000 global sales by the end of the decade, it's going to need fresh product — and it has plenty of that coming in the next few years.

Ford overhauls crossovers, adds hybrids

While 2018 was the year to showcase two extremes — the launch of the subcompact EcoSport and redesign of the hulking Expedition — 2019 and 2020 will focus on the heart of Ford's SUV and crossover lineup


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