Our columnist was ready to pay for repairs to his Mini Cooper that a dealership service adviser initially discouraged.
Jordan Hettinga oversees initiatives that are designed to make it faster, easier and less labor-intensive for new-vehicle dealerships to sell original equipment replacement and repair parts in the eBay online marketplace. Hettinger, previously an executive with Snap-On Tools, says he aims to help dealers keep turning their parts departments' inventory.
Parts sold via the Internet generally are less profitable than those sold in the dealership, but the potential to sell online in large volumes can overcome that disadvantage.
Online sales of replacement parts and accessories are a fast-growing fixed ops profit center for dealerships.
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