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El Telluride 2020 se convertirá en el mayor cruce en la alineación de Kia a medida que la marca se entrelaza con la semana de la moda de Nueva York para ayudar a capitalizar el continuo cambio del consumidor a crossovers.
Un concesionario de California, Longo Toyota, ha desarrollado un sitio web de tienda para sus clientes de habla hispana.
The 2020 Telluride will become the biggest crossover in Kia's lineup as the brand weaves into New York fashion week to help capitalize on the ongoing consumer shift to crossovers.
Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy.
Across the country, automakers are leveraging owner gatherings and other communal experiences to build loyalty and a deeper connection between brands and their customers.
These are exciting times for Japan's little three. Mazda and Subaru are preparing to launch electrified vehicles in the U.S. — including their first plug-ins — and take advantage of their partnerships with Toyota, while Mitsubishi is moving ahead with the backing of Renault-Nissan.
Mazda adds safety and premium features to lineup, while planning to unveil three electrified vehicles in the next few years.
On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app.
In a sport defined by matchups and midgame adjustments, the National Football League's official auto sponsor decided to make a tweak of its own.
The Viper has been phased out, but the track has expanded its roster with other vehicles plucked from the FCA fleet: the energetic Fiat 500 Abarth and 124 Spider Abarth. And more Challengers are coming.
Mitsubishi will have plenty of support going forward as a member of the Renault-Nissan-Mitsubishi Alliance, which will lead to new platforms and technologies to bolster its lineup.
The NFL's "Sunday Night Football" kickoff telecast has been primetime TV's top show for seven consecutive seasons, Hyundai says, averaging more than 18 million viewers each week last season.
Mass-market brands such as Ford, Honda and Kia aren't luxury players, but the loaded upper trim levels they offer inflate prices to the point where their vehicles end up face to face with high-end brands.
Acura's electrified NSX supercar is back for the 2019 model year with a modified chassis and software tuning along with new tires — changes that the automaker says improves responsiveness.
A California dealership, Longo Toyota, has developed a store website for its Spanish-speaking customers.
In 2022, Genesis plans to have a stand-alone network of dealers and a sufficiently diverse lineup of vehicles for them to sell as it seeks to take its place alongside the industry's leading luxury marques.
Expect to see the Niro's nameplate expanded with a fully electric edition soon, while Kia adds the Telluride to the lineup to further capitalize on the shift to crossovers.
Hyundai's move to rework its notoriously car-heavy lineup with a batch of new, redesigned or freshened crossovers is paying off.
Korean auto brands, which ruled J.D. Power's closely watched quality rankings this year, are improving their product arsenals and better aligning their U.S. portfolios to meet demand for crossovers.
Sedans aren't anywhere close to obsolete. Brands just need to aim them at the right audiences with the proper messaging.
Hyundai's vice president of design says brand is moving away from uniform "family look" toward sexier products.
Acura's rededication to its performance heritage came full circle this year with the debut of the redesigned 2019 RDX crossover. The spry RDX, which hit dealerships in June, signals the styling and engineering direction that upcoming Acura models will follow.
Honda's crossovers, minivan and pickup and are leading the way as the Japanese manufacturer flaunts its flexible assembly lines in North America to meet demand.
Like much of the industry, utility vehicles will continue to be the main drivers of growth for the three biggest Japanese automakers
The UAW's quest to organize Marysville would come up short against the patience of Honda executive Shige Yoshida, who brushed off pressure from Japan brass to recognize the union.
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