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For a video campaign to promote the 2018 Sonata, Hyundai couldn't go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.
With an influx of fresh crossovers to sell, Hyundai's U.S. dealers aren't losing sleep about the changing faces at the top.
Hyundai Motor named William Lee, who's held various leadership roles in 35 years with the automaker, interim president and CEO of Hyundai Motor America. He replaces Kenny Lee, who left the post Monday and returned to Korea in an advisory role.
Auto marketers shared their insights at the J.D. Power marketing event, where they discussed everything from subscription services to the use of bots to sell cars.
Last November, the city of Marysville, Ohio, mounted four cameras above the traffic lights at an nondescript intersection as part of a pilot project with Honda. Residents thought it was a way to trap them with speeding tickets.
Florida dealership Kuhn Mazda and the New Jersey Coalition of Automotive Retailers are suing Mazda Motor of America Inc. in two lawsuits alleging its new Mazda Brand Experience Program 2.0 violates state franchise laws and includes price discrimination.
The automakers and NHTSA point to recalls already issued for engine fixes. But the Center for Auto Safety says those calls weren't comprehensive enough, and Congress wants answers.
Hyundai is looking to upend the notion that families with EVs need a gasoline-powered backup vehicle.
A Genesis spokesman told Automotive News the first G70s have been shipped, and that the brand is expecting 100 to 200 dealers to have them by the end of the year.
Doug Wilson's survival plan in 2009 called for a massive sale that would liquidate six months' worth of Dodge inventory within three weeks. Before he knew it, the sale was under way.
Hyundai-Kia's combined U.S. sales reached 108,862 units in September, a 0.6 percent decline from the year-earlier period.
Honda had a strong U.S. sales performance in September from the freshened Honda Pilot and re-engineered Acura RDX crossovers, but lower sales across the rest of the line resulted in a 7 percent sales dip from the year-earlier period.
DealerSocket's Precise Price tool allows consumers to structure deals online before coming into dealerships to close.
The surprise sneak peek at New York Fashion Week was another example of Kia showing up in unexpected places, such as the luxury sports sedan segment and the top tier of the industry's quality rankings.
El Telluride 2020 se convertirá en el mayor cruce en la alineación de Kia a medida que la marca se entrelaza con la semana de la moda de Nueva York para ayudar a capitalizar el continuo cambio del consumidor a crossovers.
Un concesionario de California, Longo Toyota, ha desarrollado un sitio web de tienda para sus clientes de habla hispana.
The 2020 Telluride will become the biggest crossover in Kia's lineup as the brand weaves into New York fashion week to help capitalize on the ongoing consumer shift to crossovers.
Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy.
Across the country, automakers are leveraging owner gatherings and other communal experiences to build loyalty and a deeper connection between brands and their customers.
These are exciting times for Japan's little three. Mazda and Subaru are preparing to launch electrified vehicles in the U.S. — including their first plug-ins — and take advantage of their partnerships with Toyota, while Mitsubishi is moving ahead with the backing of Renault-Nissan.
Mazda adds safety and premium features to lineup, while planning to unveil three electrified vehicles in the next few years.
On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app.
In a sport defined by matchups and midgame adjustments, the National Football League's official auto sponsor decided to make a tweak of its own.
The Viper has been phased out, but the track has expanded its roster with other vehicles plucked from the FCA fleet: the energetic Fiat 500 Abarth and 124 Spider Abarth. And more Challengers are coming.
Mitsubishi will have plenty of support going forward as a member of the Renault-Nissan-Mitsubishi Alliance, which will lead to new platforms and technologies to bolster its lineup.
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