TOYOTA FIVE CONTINENTS
A front-seat look at Toyota's tough test driveFri, 06, Jan 2017
For three days in November, Automotive News Asia Editor Hans Greimel joined the Argentina leg of Toyota's Five Continents Drive, the automaker's audacious seven-year gambit to reboot its mindset toward making better cars for a new era.
The world's longest, toughest test driveMon, 02, Jan 2017
Toyota’s Five Continents Drive is a seven-year, 130,000-mile, worldwide gambit, devised by CEO Akio Toyoda to reboot the world's biggest carmaker. Automotive News had an exclusive front-row seat on the latest trek along some of earth’s most punishing roads.
Toyota doubles down on emerging marketsMon, 02, Jan 2017
Akio Toyoda takes the wheel as 'Morizo'Mon, 02, Jan 2017
Getting out and driving, no matter how grassroots, is key to Akio Toyoda's effort to cultivate excitement for cars within Toyota. The ossified bureaucratic giant, critics say, lost its way when employees became mired in their daily desk jobs and drifted away from four-wheeled product.