Mini says its program of embedding dealership service techs with race crews is promoting teamwork and building morale.
On the biennial Mini Takes the States road trip, owners were treated to face time with the brand's manufacturing team and a new connected-car app.
Mazda, which has struggled to maintain customer loyalty, has made owner engagement and community-building a central piece of its outreach strategy.
Rolls-Royce said BMW executive Martin Fritsches will head its operations in North America. He succeeds Pedro Mota, who is returning to Porsche to head its North American marketing.
German luxury brands face an existential challenge: adapting to a U.S. market increasingly dominated by SUVs and crossovers while keeping their stylish sedans relevant.
Mini will focus on updating its car-oriented product line.
The 50-50 venture owned by BMW and Great Wall will make battery-powered vehicles for both partners at a new plant in Jiangsu Province.
BMW would have to close its British factories if Brexit leads to serious supply chain disruption, a company executive told the Financial Times.
Porsche, Mini leaders in sales satisfaction; EPA eases airbag-disposal rules; Ford store apologizes for ad; Lime car-sharing; Aston's 'thing of beauty'; Kia teases redesigned Soul
BMW mulls sharing showrooms with Mini; Subaru posts losses amid recall crisis; GM: Name our ebikes; Musk takes a shot at Ford; Chinese retailers, investors set sights on U.S.
Oct. U.S. sales winners, losers; GM halts renovation projects to save money; Report: Ford plant on short list to make Defender-based vehicle; Mini's 'Tweet to Test Drive' promotion.
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